From Nostalgic Aesthetics to Brand Consumption

GUEST: Yoyo Lee, Szack, Ardhira Putra

Amid the cultural revival of the 1980s and 1990s, "retro" has evolved from a mere aesthetic into a cultural asset and commercial tool. This session will explore how artists and brands can build sustainable collaborative relationships, how retro IPs evoke nostalgic resonance in consumers, and how they can inspire brand storytelling and cultural value, awakening new potential in the commercial sphere.